Growth strategist, communications architect, and MICE practitioner building brands that stand for something.
“Growing businesses that stand for something — where profit and purpose are not rivals, but partners.”
25+ years working at the intersection of brand, business, and belief — from campaigns at Ogilvy & Mather for Vodafone and Nokia, to building the MICE event architecture behind 100+ delegations and conferences.
“I don’t just build strategies — I help organisations earn the kind of growth that compounds: in revenue, in trust, and in legacy.” Today that means serving as Chief Soulworker and Founder of Soulworks, Delhi’s integrated brand and growth advisory, and directing 100+ events delivered through Projects India MICE.
Growth and mission held to the same standard, not traded off.
Trust built with the people a brand actually depends on.
Governance and culture as growth levers, not compliance line items.
Green embedded in the business model, not the CSR budget.
Who recommends the brand when Gaurav isn’t in the room.
India’s wisdom traditions read as competitive advantage.
Three active platforms, one operating philosophy.
Delhi-based brand and business advisory helping organisations build ecosystems of trust — across customers, partners, and communities.
Start a growth conversation →Experiential events and conference architecture — 100+ events designed and delivered for corporates and governments.
Plan your next event →Grassroots environmental mission — a national community of eco-conscious individuals and institutions, built on the #EarthShastra movement.
Learn about the mission →Six ways to engage — as an advisor, a speaker, or through the studio and event teams.
Market positioning, competitive intelligence, revenue model design.
Delivered through Soulworks →Trust-building brand strategies for CMOs and founders.
Delivered through Soulworks →#EarthShastra framework integration into commercial strategy.
Speaking at CII, FICCI, and industry conclaves.
Investor narratives and thought-leadership content.
Delivered through Soulworks →100+ events since 2015, through Projects India MICE.
Inclusive growth, cultural intelligence, sustainability economics, stakeholder capitalism, and purpose in profit — a framework for building businesses that compound trust as well as revenue.
Explore EarthshastraTen topics, refined across CII, FICCI, and industry conclaves.
“Gaurav doesn’t just advise — he interrogates your assumptions until you find the growth lever you’ve been overlooking.”
“The Earthshastra framework gave our sustainability programme something it was missing for years — a commercial spine.”
“His keynote at our leadership summit was the standout session of the year.”
Recent thinking.
Why GDP alone can’t measure the growth that matters, and what to track instead.
Read more →Moving green economics from the annual report into the P&L.
Read more →What works in Ludhiana and Surat doesn’t always start with what worked in Mumbai.
Read more →